James Ay


"James Ay is a tribute to the modern inventor of sunglasses - James Ayschough (1720-1759).

A true pioneer of his time, he experimented with all kinds of lenses to improve how people could see in different lighting conditions. In contrast to his peers, he dared to go down unconventional paths and was consistent in his belief that optics could improve more than the sharpness of our views, they could include colors as well.

So not only has his legacy inspired a new series of sunglasses, his inquisitive nature has done the same to the James Ay universe."

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1 tree pr. product

For every product James Ay sells, they plant a tree in the Climaider forest.

Registration date:
March 23, 2021
Expiration date:
March 23, 2022

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